"We hired HSG Campaigns as subcontractors on a big project. They were fantastic to work with: thorough in their approach to the campaign; communicated well; and maintained a positive attitude throughout. We ended up increasing their role in the project. I look forward to the next time I will get to work with them."
- Rick Ridder, President and Co-Founder, RBI Strategies
In 2019, HSG Campaigns created multiple mail pieces for United Teachers Los Angeles in support of Jackie Goldberg. This was a special election for an open seat on the Board of the Los Angeles United School District. After winning the primary, Jackie Goldberg moved on to the runoff election. Both candidates were Caucasian in a majority Latino district. We created a unique mail piece entitled: “We Support Jackie.”
For the front, we used pictures of Latino leaders Maria Elena Durazo, Dr. Cynthia Gonzalez, and Dolores Huerta. This was an extremely low turnout election, and it was critical to engage the high propensity Latino voters with direct mail. On the back of the piece, we featured quotes by all three figures, along with their Spanish translations.
Jackie Goldberg won the special election in a landslide, with 71.6% to 28.4%. Latinos were a key voting demographic and effective voter contact was central, and bilingual direct mail was necessary.
Former Vice President Joe Biden has finally entered the race and for the first time this year, we have a true front runner for the Democratic nomination.
The former Vice President is well known for delivering his message to audiences in a blunt and straightforward style that many voters appreciate. He also has a unique backstory that highlights his rise from the working class, the same type of voters that turned away from the Democratic Party in 2016.
In the primary, Joe Biden has distinct advantages and weaknesses. As the Vice President to Barack Obama, Biden developed a close relationship with the African American community. In 2020, this will be a strong advantage in the Southern primary states. In addition, Biden’s strong establishment support can give him an advantage in the early states.
Biden’s road to victory in 2020 could be a repeat of Hillary Clinton’s in 2016: Winning the big states plus states with high numbers of minorities.
However, because of Biden’s decades of experience in Washington, he also faces the disadvantage that comes with it. Several of Biden’s past positions on the economy, criminal justice, and social issues are clearly out of step with today’s Democratic Party. Many on the political left do not see Joe Biden as one of them, and that a “return to normal” does not go far enough. Also, he is currently 76 years old, and would be the oldest President ever elected. Some of the younger candidates may counter that although they have respect for Joe Biden, these politically tense times call for a new generation of leadership.
For more reading on Joe Biden's primary campaign, click here.